Cannes Lions
ABBOTT MEAD VICKERS.BBDO, London / IMPERIAL WAR MUSEUM / 2006
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Over still images of Auschwitz, a series of titles ask us to observe a minute's silence for the victims. The titles go on to point out that we must always remember what happened here. That we should listen to the testimonies of survivors. And continue to ask ourselves how it was possible. In fact, the titles conclude, silent is the last thing we should be.
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