Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been.

This campaign was executed across Colombia, and launched in November 2013. Is currently on the air.

The strength of this campaign was that we found a media different from the conventional ones, but with perfect sense for a brand of hand sanitizers communication. The bills were useful to give a clear, simple but strong message.

We reach more than 600,000 people with our message and sales of the Antibacterial Gel Tui increased in 68% compared to last year.