Original video database platform, which delivers TV program based on location, allowed us to urge viewers to watch the program on the go, at the exact location introduced in the program, while making use of the navigation function of the iPhone app. As an additional branding initiative, we also developed a camera function to add different decorations on the commemorative photos taken at the sites, such as putting on a pair of sunglasses yourself that a celebrity wore in the program, etc.

App downloads exceeded 80,000 in just two weeks after service launch, becoming the 3rd highest ranking app overall and the first in the entertainment category in Japan. TV program contents on app were viewed 200,000 in a month, and the viewership among age 10-39 doubled on terrestrial TV compared to the season before the service launch. Location-based TV contents delivery and navigation services successfully engaged young viewers to the TV program.