Cannes Lions
BUNGALOW 25, Madrid / FOX INTERNATIONAL / 2008
Awards:
Overview
Entries
Credits
Execution
We materialized the creative concept - the best series live in FOX - creating a real house (a Palace in the centre of Madrid) where you could meet every FOX series exactly as they were. We worked with cinema decorators specialists to recreate the most known scenes of each series (Lost, House, Desperate Housewives, Prison Break, Shark, Grey’s Anathomy, Dexter, etc..) and we planned a complete agenda of activities and contents for the House during two weeks like talent visit or round tables with journalists and bloggers.
Outcome
Over 30.000 visits.3.000 FOX Series’ Promotions downloaded by Bluetooth inside the FOX HOUSE.Two million page views in the official website during the event.Total Media Coverage to date in excess of €2million, with appearance in 138 newspapers and magazines, 10 TV channels, 7 radio stations, and hundreds of appearances in different websites like youtube.
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