Cannes Lions

TV SERIES PREMIERE

SYFY, New York / SYFY / 2010

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Faced with the challenge of how to invite press to join in the fun, Syfy settled on a Warehouse 13 welcome kit. Inside, members of the press found briefing materials as if they too had been assigned to Warehouse, a device that not only delivered crucial background information about the series, but also gave insight into the main characters’ point of view.

Outcome

N/A

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