Cannes Lions
SYFY, New York / SYFY / 2010
Overview
Entries
Credits
Execution
Faced with the challenge of how to invite press to join in the fun, Syfy settled on a Warehouse 13 welcome kit. Inside, members of the press found briefing materials as if they too had been assigned to Warehouse, a device that not only delivered crucial background information about the series, but also gave insight into the main characters’ point of view.
Outcome
N/A
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