Cannes Lions

TV EVENT

SYFY, New York / SYFY / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

To introduce this fun adventure to media journalists, Syfy put a playful twist on another familiar favourite: card games.

Outcome

Designed with images and themes from Alice, this jumbo deck of cards encouraged interaction and helped members of the press develop a strong connection between family fun and Syfy’s original event.

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2023, NEW YORK TIMES

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