Cannes Lions
SYFY, New York / SYFY / 2010
Overview
Entries
Credits
Execution
To introduce this fun adventure to media journalists, Syfy put a playful twist on another familiar favourite: card games.
Outcome
Designed with images and themes from Alice, this jumbo deck of cards encouraged interaction and helped members of the press develop a strong connection between family fun and Syfy’s original event.
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