Cannes Lions

TV ULTRA HD 4K

Y&R SÃO PAULO, Sao Paulo / LG / 2015

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

We see the last scene of a movie: a boat gliding in the open sea. The end credits start to roll up with the names of the actors, but, surprisingly, these credits are very precise, describing very specific details of the characters. The final lettering after the credits explains: LG HDTV 4K. See every detail.

Similar Campaigns

12 items

Shortlisted Cannes Lions
THE CAMPAIGN GOOGLE COULDN'T EADRAY

WUNDERMAN, London

THE CAMPAIGN GOOGLE COULDN'T EADRAY

2014, MICROSOFT

(opens in a new tab)