People always feel ‘sympathy’ to kids in orphanages but very rarely do something to help. What if we could switch sympathy to a deeper and stronger emotion; to real, heartfelt empathy? A strong, instant connection with a child is established when we feel that there’s some resemblance, when they are a reflection of ourselves, when they feel and look like us in some way, when you recognize in this kid yourself or your own child. It’s this simple but powerful human truth that we decided to leverage. So, together with CHANGE ONE LIFE charitable foundation, we launched the Twin Souls project. The national database of orphans was integrated with face recognition technology. The technology compares the picture of an adopter with photos of orphans in the archive and shows kids who look like the adopter. For the first time we were able to use a specific technology to find a true match. When potential parents upload their picture to the website, the technology analyses it and shows the children with a close resemblance. They can then watch a video profile of a child and then learn all the necessary information to start the adoption process. The first step was to ignite curiosity among people – if there are kids in orphanage with whom they have something in common even before knowing their names or meeting each other. And give the general public tools to donate money / wave awareness in order to increase chances for adoption. Twin souls project definitely extended the number of people who started to consider themselves as potential adoptive parents and helped them to make a first step to adoption – start searching for a kid to adopt. a) Number of unique visitors to the fund web site / project page increased 14 times during first two weeks of the campaign compared to two weeks before the project (409 402 visits vs 29 000 two weeks before the campaign) b) During first two weeks together with CHANGE ONE LIFE fund we’ve counted 63 000 uploads of photos. It means that 63 000 times people tried to find an orphan kid who might look like them. c) Cumulative effect of the campaign – 1.3 millions unique site visitors & 4 millions reviews of kids video profiles during three months after the start of the campaign (April-June 2015) d) During the project CHANGE ONE LIFE fund got 5 times more online-requests for informational support on adoption process from potential parents than it gets on regular basis.