At the launch party, Laetitia was given the new Twingo. This was followed by the dramatic news of the theft of the car – the thief posting a video on YouTube with clues. Laetitia posted desperate pleas on the internet, radio, TV, PR and blogs for news on the car’s whereabouts.

A month long campaign ensued, consisting of seven ‘webisodes’ on www.laffairetwingo.com, highlighting the suspects, with the final episode being shown at the Cannes Film festival.

The website reached a record audience of over 1.039.000 unique visitors, delivering 80,000 opt-ins and driving 15,000 leads to dealerships. Final sales exceeded objectives & purchase intention was five times higher than Twingo’s leading competitor.