Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2018
Overview
Entries
Credits
Description
At night, in a McDonald’s restaurant, a man ask for just 1 slice of potatoes and takes it to away. Then he walks down the streets of the city, holding carefully the fries in a napkin, until he goes home.
And there in the kitchen, his twins daughters, waiting for him, because in their McDonald’s menus, one of the girl got a potatoes in his French fries, so her sister needs also one like her.
Their dad knows how to comfort his daughters.
This is a McDonald’s moment.
Execution
We wished to illustrate the parallel of a pair of twin sisters, who turn their dad crazy since their childhood to dress them identical, always give them exactly the same things… even if it means going back to McDonald’s if one of them was lucky to get a potato in her French fries bag!
The twins were casted in England.
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