“Two hours to become a star”, the first flight that made talent take off, literally.

We involved a group of young designers and gave them the incredible opportunity to design at

30.000 feet up in the air, letting their imagination free to fly among the clouds. The challenge? A two hours flight to think off an object that could improve the travel experience. The prototypes have been then exhibited at the Milan Design Week, making our students the protagonist of a five days exhibit.

We involved a group of young talented designers from NABA, one of the most famous design school in Italy, to take part of this brand experience. On March 21 we invited them to take a two hours easyJet flight from Milan Malpensa to Copenhagen. We challenged them to think of a new design object related to the world of travelling. Something smart and innovative that brings to live the easyJet attitude and values. The entire experience has been filmed in order to create a video that has been the starting point of the social media campaign. The students have then worked on the prototypes and the projects were exhibit at the Milan Design WeeK. On April 17 a press conference involving journalist and influencer has been arranged to present the new design objects that could then be seen by everyone in the following days.

easyJet “Two hours to become a star” is a unique, smart campaign that made some young designers the protagonist of one of the most exclusive and famous design events in the world.

In just few weeks we reached incredible results. The easyJet exhibit was featured in the Official Exhibition Guide of the Milan Design Week. Thousands of visitors went to the exhibit, interacted with the prototypes and spoked with the young designers. More than 150 articles were written; Vanity Fair listed the exhibit into the “Top 20 events of the Milan Design Week”. The social media conversation around the project generated more than 13 million impressions. And most of all, we reminded everyone that those who fly high can get anywhere.