Cannes Lions
CUMMINS & PARTNERS, Sydney / FOX INTERNATIONAL / 2016
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The film opens with two guys on a couch switching furiously between two sports – tennis then rugby then tennis then rugby then tennis then rugby with barely a split-second to grasp what they’re seeing. A third guy enters and is astounded by their behaviour. He questions what they’re doing and they describe both the sports, both the results and both the excitement as if it were the most normal behaviour. He sticks a mobile device in front of one of the guys and walks away. One of the live sports is playing on the device. The VO reminds the viewer that in Australia you should be able to watch two sports at once. Just not at the same time.
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