Two Step was the first spot in a global campaign as part of Expedia's new partnership as Netflix’s first global advertising partner to activate a multimarket campaign on the streamer’s ad-supported plan throughout 2024. As part of the partnership, Netflix will begin airing localized creative in respective markets this month. The content is part of Expedia’s “Made to Travel” brand platform and was developed by an in-house creative team. Through the deal, Expedia will run a variety of ads, including 15-, 30- and 60-second spots, tailored to each country. First up is Japan and “Two Step,” a brand new creative specifically produced for the Japanese traveler. “Two Step” tells the story of a group of friends traveling to the USA for their passion, line dancing. The global brand platform is localized to Japanese culture as “Expedia. Step out. Everyday.”

Capturing this story required taking quite a journey, observing our three protagonists throughout each of their days in Tokyo, Japan and eventually landing them in Memphis, TN. Visually we aimed to capture a stylized and yet naturalistic tone that leant a familiar empathy with the characters’ journey and the authentic joy found at their destination. A simple yet beautiful human experience conveyed with such elegance, this production is a testament to the creativity and talent flourishing in Tokyo’s vibrant filmmaking community.