Cannes Lions
TRIPLE DIGITAL, Madrid / RENFE / 2002
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All kinds of information linked with the concept of the train: history, films, news, model-making, routes, museums, anecdotes ... and all the information about travel in general.Target: Train passengers, train lovers, collectors, travel lovers ...Target Age: Elderly people, middle-aged, young people and children.Interactive Possibilities: An online ticket office, virtual visits (railway stations), registered users obtain benefits with the train club, virtual shop, virtual postals to send to friends, model-making courses, the chance to exchange and buy curious things linked with the train, destination images in real time, rural routes, Inter-rail routes (around Europe for young people), games, a picture-card album will be completing step by step in the next time we visit the site, cut out images to colour for children ...
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