In 2022 Expedia launched its new global brand campaign reminding travelers that experiences matter more than things and Expedia enables them to confidently experience more because they are Made to Travel. But with consumers facing a double whammy of growing expenses and an increasingly disrupted travel landscape post-COVID, our audience was unsurprisingly feeling less sure of travel than usual.

The imperative was to refresh Made To Travel to build a deeper emotional connection with our audience by instilling them with the confidence to travel and reassuring them that Expedia would be there to support their journey with helpful products including price drop protection and price tracking, as well as more efficient ways to shop and save.

Our goal was to create brand distinction and drive consideration through these emotional levers by breaking down consumers' barriers, making Expedia's known as the travel experts that instill confidence in travellers.

Our director was born and raised in Toyko, where he lived until the age of nine. This connection brought an authentic human touch and insight to the direction, tapping into the memories of our director, influencing the close-up visual vignette style of the film. We aren’t used to seeing these type of small intimate moments in Tokyo, a city known for spectacle and scale, giving us a unique perspective and distinctive style in the category.

The storytelling approach focused on finding something so specific in each story that it feels universal. Whether it’s the claustrophobic din of Tokyo or the nervous excitement of gearing up to immerse oneself in a totally different culture, these films build relatability inside uniquely specific tableaus. With our characters front and center we travel with them along their personal journey, seeing their emotions writ large through close up cinematography, and