Intended for all audiences, Tylenol's promise is to bring quick relief from headaches, regardless how strong they may be. And consequently, to put an end to a problem that troubles even the simplest tasks of everyday life.

We made a mosaic of cut and overlapped images forming a face to convey the discomfort caused by pain; and thus, draw interest for the Tylenol brand, which proposes a solution based on the concept: Get yourself together.

The piece was displayed in one of the largest pharmacy chain in Brazil, which daily receives hundreds of people. As a differentiated piece amidst unattractive pharmaceutical communication, the piece drew the attention of those who saw it and, consequently increased the public's interest in the brand