The video was distributed on all of our digital properties and linked back to one place—YouTube. The SPLASH MOB project ran in several markets around the globe including the US, Canada, Ireland, United Kingdom, France, Australia, New Zealand, India, Saudi Arabia, Argentina, and Puerto Rico.

The film was posted all over the world on our regional Facebook pages and reached over 1.3m CLEAN & CLEAR fans with its message. The video launched during key back-to-school retail time, so CLEAN & CLEAR was top of mind at shelf, helping us to maintain our #2 acne brand position behind our sister Johnson & Johnson brand, Neutrogena.