Tyler’s community is all about being yourself. So for his first-ever TV commercial, we invited Tyler’s fans to submit videos showing their true selves and included them in our TV spot.

Tyler reached out to his 8 million subscribers and asked them to post videos celebrating their unique selves, along with the hashtag #DareToBeYou. Tyler received thousands of response videos of fans revealing funny, touching and heartbreaking truths about themselves. These became part of our prime-time TV spots as well as online films.

Over three thousand fans submitted videos, and thousands more commented with messages of support. The campaign gained Tyler over half a million new subscribers and was one of YouTube’s most successful creator marketing campaigns to date.