'Hondamentalism' is what we call the spirit that originates in racing, runs throughout Honda and inspires the pursuit of the perfect drive. Lawnmower was an online film created for this campaign and tries to embody some of the most important principles of Hondamentalism. That racing doesn't really need pit crews, teams of engineers and corporate sponsors and that it's not dependent on age or physique. Not for 61 year old Chris Granville-Brown and son-in-law Simon Funnel in Billingshurst anyway, they race lawnmowers.