Cannes Lions
O POSITIVE, New York / THE ATLANTIC / 2017
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In the world today, there's pressure to have easy, quick answers to big questions. But issues and people are complex; there are no easy answers. To promote The Atlantic's belief in the importance of questioning your long-held beliefs and answers, our campaign idea was to have notable personalities ask themselves a tough personal question, and then debate multiple sides of it with multiple versions of themselves. In this launch film, Michael K. Williams (an American actor born in a Brooklyn ghetto), debates the reasons behind why he’s been frequently cast as a gangster - reasons that range from his personal decisions to the influence of society on his identity.
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