Cannes Lions
TBWA\LISBOA, Lisbon / MCDONALD'S / 2015
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This is the story of a tram conductor and his beautiful Portuguese lady. They are both in their 50's and the magic of their relationship is a bit lost. This couple has a ritual that is only possible in the narrow streets of old Lisbon. Everyday the tram passes really close to the window of their house. In this few seconds she gives him the carefully made lunch. She puts a lot of love and anticipation to this brief encounter, but day after day she doesn't receive a lot in return, not even a glimpse of romance.
One day, her son arrives with his girlfriend bringing some McD food... and nothing is going to be the same again.
VO: WE ARE RENEWING A PORTUGUESE PASSION. PRESENTING NEW McFRANGO À CHEF.
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