Cannes Lions

TYRANT HABANERO - SPICY SNACK

HAKUHODO, Tokyo / TOHATO / 2010

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Overview

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Credits

OVERVIEW

Outcome

Although the budget was very tight, the unique campaign drew a great deal of attention and gained popularity, as being able to experience the Habanero world in reality. We succeeded in establishing a completely new kind of relationship between the brand and the consumers, a deeper one like no other previous brand or product has made.

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