Cannes Lions
McCANN ERICKSON ADVERTISING, Sao Paulo / ANIP / 2005
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Description
To make an alert to the tire consumers, explaining by analogy between a brand new tire, which has a brand certificate and a remoulding tire (without certificate)and builded over an used tire.The ANIP Association defends tires with brand certificate and make alert to the public clarifying this safety question.
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