Cannes Lions
MOTHER, London / UBER EATS / 2024
Overview
Entries
Credits
Background
Uber Eats is seen as a fast food delivery app. Our brief was to tell people that they deliver so much more than that and launch groceries on the platform.
Two films celebrate single deliveries and show people enjoying their effortlessly acquired groceries, in their very own peculiar ways. In one film we see the joy of ice cream being delivered on a sweltering, hot day. In another film, we see a downtime moment of someone enjoying a glass of wine.
Execution
On a scorching hot summer day, a man gets home after work and orders ice cream on Uber Eats. He enjoys his ice cream at a very particular temperature, so he takes a scoop, then patiently waits until it softens to perfection before enjoying it.
Outcome
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