The objective was to create an outstanding bottle design which identifiably stood for the brand. It therefore had to retain the iconic triangular shape and the thick glass base associated with luxury Glenfiddich expressions, such as the 40 and 50 year old. In addition, the design had to take its premium cues from the deluxe Cognac market.

The design is a perfect tribute to whisky making craftsmanship. A key design feature is the diamond cut crystal stopper which has 38 facets to evoke each year of maturation.

It is inlaid with 24 carat gold lead and bottle numbers are engraved in the heavy crystal base.

The materials selected for the box evoke the golden copper hue of the stills and the oak casks where the liquid matured. The box opens to reveal a mirror interior reminiscent of curio boxes favoured in Chinese culture. The box contains a ‘secret’ drawer to reveal a book and authentication card.

The brand's "Ultimate" retails at £2,500 and has just been launched at a fantastic gala dinner and press conference in Xiamen City in China, attended by 35 journalists who were treated to a special tasting event hosted by the brand's global brand ambassador. The first ten bottles Of Ultimate have sold immediately and the launch is now being rolled out across the rest of China.