The recording of an album with Lumia 930s took place in the mountains of Poland - the place where the artist was born. On the loction of this event the campaigns' video teaser and the making-of were produced and then released, to tease the campaign and to get the word of mouth among the technology and music Journalists.

Basing on these materials a teasing campaign was released on Youtube and promoted on Facebook.

After we arose the curiosity amongst the audience and the journalists the first ever in the history of music industry album recorded with the use of smartphones was released. The name of the album: "Natural Connection"

It was placed on One Drive cloud and on the YouTube channel and it was available for free. It was available on any computer and mobile device.

The campaign reached more than 1.100.000 people.

Microsoft Lumia Channel had become the most visited YouTube technology channel during the campaign.