Cannes Lions
WEBAR INTERNET SOLUTIONS, Buenos Aires / MICROSOFT / 2011
Overview
Entries
Credits
Execution
We created a site that used one of 2010’s most important tools: Facebook Connect. Through its use, a video tribute was generated integrating random pictures of our contacts on Facebook. Before the end of the video, it asked us which Facebook friend was really a friend. The result was that we didn´t not know most of the people on the video! In the last step, we were asked to select our true friends and a new video was created to share with them. That’s how we proved that if you are looking for your real friends you should start on your MESSENGER contact list.
Outcome
The web site had more than 1 and a half million visits, with 730,000 sights of videos and 227,000 created videos. The 37% of the created videos had been created thanks to viral marketing and more than 37,000 users add Facebook contacts to their MESSENGER, proving the theory that MESSENGER have the most important friends.
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