1. Utilizing Influencers for PR

Utilize big Tech channels to precisely target active online consumers interested in tech. Each channel has millions of subscribers who love the content and creator, also spontaneous consumer visits. The UltraWide Festival selected three channels; invited the creators as competition judges; and on their channels, directly encouraged people to join the event.

2. Campaign structure that best suits Social Reach

Designed a campaign structure where all competition participants create content (videos or images) and upload to their social media. Content with the brand hashtag were exposed automatically to participant’s friends, creating second and third marketing waves.

3. Choosing Campaign Theme, based on Consumer Interest

Analyzing target consumer behavior, we discovered lots of users showing off their Desk Setups.

The UltraWide Festival’s theme of a chance to make your ‘Dream Desk Setup’ come true, encouraged target audience engagement with a self-sustaining viral effect.

•Pre-promotion

We opened the official website, social media accounts, and influencers (judges) went live on their channels with promotion videos.

•Joining the Event /7 Sep ~ 28 Sep

Participants created social media content explaining their current setup, and their Dream Setup idea.

•Preliminary Round Judging /28 Sep ~ 6 Oct

3 judges reviewed submissions, and chose their finalist.

•Presenting Final Task /7 Oct ~ 8 Nov

One UltraWide Monitor was given to each finalist.

They created videos why this monitor perfects their Dream Setup.

•Choosing 3 winners & Building the Dream-Setup /9 Nov ~4 Dec

Each judge chose a winner to co-build the Dream Setup.

Chosen winners built a $10,000 Dream-Setup with the influencer who chose them

•Finale Party /5 Dec

People got closer during the campaign, and gathered for a Finale Party.

•Revealing The Dream-Setups /6 Dec ~ 31 Dec

Winners created videos revealing their completed Dream Setups

• Reach

- 11 tech/game/unboxing Influencer Channels published Native PR Posts

- 6,524,783 video views (as of Dec. 31st, 2015)

- 84 related articles published in tech/game/design/film media (1,014,658,700 estimated average monthly website traffic)

• Engagement

- 20,278 submissions uploaded from 147 countries

- 659,247 first Social Actions in Influencer PR, submissions, official website, official social media accounts (*Social Action= Like, Share, Comment / as of Dec. 31st, 2015)

- 43,821 content with #UltraWideFestival (17,700 Youtube / 15,957 Twitter / 7,998 Facebook / 2,166 Instagram) (50 words, total 83 words)