Cannes Lions
SMUGGLER, Los Angeles / LG / 2011
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Description
As a group of friends pass by a warehouse, one friend catches a glimpse of an old neglected carousel through a window. As the friend talks to the owner of the warehouse, another friend uses the GroupMe app on his LG Vortex phone to group text some of his other friends. The phone helps bring the local community together to restore the carousel, and we end with the adults and kids alike have showing up to enjoy the newly refurbished carousel.
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