Contrex is a mineral water which has always been associated to slimming.

But the relationship to slimming has changed and people don't believe in diets anymore.

So Contrex introduced a new approach to slimming, based on a simple idea: "slimming doesn't have to be boring".

To bring this new approach to life, we organized a big event: the Contrexperience.

On 6th September 2012, we placed 10 steppers in front of the Paris University Campus. At 9.30PM, a big fire broke out. The steppers activated powerful water jets that gradually extinguished the fire. The faster passers-by were stepping, the faster the fire was going out.

• The event was turned into a TV and web commercial.

• A crowd of 3,000 people attended the event at the Paris University Campus

• Generated +1.1m YouTube views in just 3 days

• Currently approaching 3m views

• 2nd most shared video in France during the week of its launch

• Fans on Facebook: + 30,000 fans within just 3 days of launch and growing