Spikes Asia
Umbrella Fries
BEACON/LEO BURNETT, Tokyo / MCDONALD'S / 2016
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Overview
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Credits
OVERVIEW
Background
To make Japanese "rainy season" more enjoyable and have customers to come back to McDonald's restaurants.
Description
We placed “Umbrella Fries” in front of the restaurant to start a free rental-umbrella service.
Execution
Placed "French Fries look-like yellow umbrellas" for free-for-rent at over 100 McDonald's restaurants in Japan, during the rainy season.
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