In France Mc Donald’s is the leader in the fast food business. And they also serve chicken in their restaurants. But the McNuggets are far from real pieces of chicken: they’re industrially shredded, reconstructed and calibrated. This is why they only have 4 different shapes. And at KFC, this is NOT how we cook chicken: our Tenders are made of real chicken filets, hand breaded and home fried in our restaurants. Therefore they’re not all perfectly the same.

So to prove KFC superiority when it comes to chicken, the brand launched « UNALIKE » a large outdoor campaign where each visual is different saying: « You won’t ever find 2 identical Tenders, because we only cook real chicken filets ». Hundreds of Tenders were shot creating hundreds of uniquely unalike posters, billboards, … in the streets, in the subway and of course, next to our competitor’s restaurants