Cannes Lions
CHELSEA PICTURES, Los Angeles / STATES UNITED / 2021
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Our 8-year-old talent had never handled a gun before, so it was crucial that we gave him the proper safety training before shooting this PSA. We taught him what to do if he ever found a gun in real life, as well as explained the specifics about the particular model we would be using – a decommissioned firearm that could never fire.
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