Graacc is a charity specializing in the care of children and adolescents with cancer. To continue providing care, the hospital needs donations . Only 40 % of the budget comes from the public sector. The rest comes from society and business. But to get people aware and really cause some change , we needed an idea that left the simple appeal and really help the hospital in terms of image and financially.

Our goal was to create a line of jewelry that meets some requirements : be attractive , commercially viable and also symbolize the campaign message . The diamond, being made with the hairs of the patients already had it . The gem can not be outdone.

Single mechanism that allowed the diamond spins on its axis, standing or upside was developed. The meaning was to make an analogy with how the patient relates to the disease, which has hours that he is underneath , but with a positive attitude and work GRAACC , he gives a comeback. It was the first time that this mechanism was used and jeweler already received several orders.