Cannes Lions
SOAP CREATIVE, Sydney / UNCLE TOBYS / 2007
Overview
Entries
Credits
Description
Leave: Welcome to the world of Frubalia. The home of Uncle Toby's Roll-Ups.Objectives: Introduce the new Fruba characters to kids and promote Roll-Ups as being cool again. Build a loyalty platform which can be used for promotions over the next 2 years.Target Group: Boys and Girls aged 5-14.
Similar Campaigns
6 items