Nowadays, most of our precious memories are stored in our computers, we have our photos, videos files in digital.

Those are immensely valuable memories that could be accidentally deleted from our computers and disappear forever.

Genesis Seguros has spent many years protecting those things that are most important for their clients.

And from now on, Genesis helps to save your memories, forever.

We created an App that introduces an invisible mark in the code of the file that clients want to protect making it undeletable. We did use a paid Facebook campaign to communicate “Undeletable files” to our core segment to spread out the message.

So each time a picture, video or song file ends up in the recycle bin on your computer a warning sign will appear, reminding that it is a protected file, impossible to delete.

 Memories are a treasure of immeasurable value. A treasure that Genesis wants to help to keep forever.

+ 150.000 downloads

+ 34% insurance renewal versus same period year ago