Cannes Lions
BASSAT OGILVY GROUP, Madrid / SANTANDER / 2009
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Logic was invented in ancient Greece and has been at the base of human evolution ever since. But Logic is cold and square—everything that Latin America isn’t. This is a continent whose topography, literature and —of course— football defy Logic. This is why the land of Magic Realism and Pelé challenges European Logic in this Copa Santander Libertadores campaign. This is ‘fútbol’ versus football
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