Cannes Lions

UNDERAGE DRINKING AWARENESS

WIEDEN+KENNEDY, London / COI COMMUNICATIONS / 2010

Overview

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Overview

Description

In this commercial, we see a group of teenagers playing a game of spin the bottle shot entirely from the bottle’s perspective.

As the bottle spins we see short glimpses of the futures that could be faced by the teenagers drinking at the party. Getting into fights, being arrested by police, being hit by a car and dealing with the aftermath of unprotected sex. Eventually, the bottle slows down and lands on a girl who drinks a shot of vodka.

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