COI Communications Gun Amnesty - 'Aim'To curb a small but growing problem in the UK, the Government ran a Gun Amnesty that allowed people to hand in illegal guns at Police stations, with no repercussions. The objective of this ad was to make young people realise that the message was aimed at them personally. A gun slowly rotates on screen until it points directly at the viewer, we see a title which reads “this advertisement is aimed at you”. The titles then explain how and where to hand guns in, and reassure people that they can do so with no questions asked.