Cannes Lions

UNDERWATER CAMERA

GIOVANNI+DRAFTFCB, Rio De Janeiro / CANON / 2011

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We hear the conversation on the right speaker and on the left side, the same woman makes remarks about what she is saying, revealing what she really thinks.The Canon Powershot D-10 is a portable digital camera with a big difference: it takes perfect photographs under water and was designed to be waterproof down to 10 meters.In order to demonstrate this feature, we created a radio campaign comprising of two spots that show how good it would be to be able to discover things besides those on the surface.

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