Cannes Lions
LOWE BULL TRUTH, Durban / WONDERBRA / 2006
Overview
Entries
Credits
Description
Bra ads usually show women parading in their underwear.Hence they tend to be bloke ads.Our brief was to appeal to women.Everyone knows a Wonderbra makes breasts look bigger &better, but what's the real effect.We decided to make light of what Wonderbra does to usblokes. It's an opportunity for women to revel in thepower they wield over men when wearing a Wonderbra.
Similar Campaigns
12 items