Cannes Lions
180LA, Santa Monica / UNICEF / 2016
Overview
Entries
Credits
Description
Children's stories feature imaginative places with fantastical characters. While these worlds of wonder can bring delight to young audiences, there are some stories never meant for children.
Execution
The challenge was to tastefully turn a gruesome, gut-wrenching story into a delicate art piece through narration and a visual style fitting of Hiba's testimony.
This radio content piece highlights the absurdity of the situation, using the lightness of a classic children’s vintage audio-book to undercut such a tragic and real story.
Outcome
UNICEF is starting to change the conversation around the youngest refugees. They are often seen as threats to their host countries, leading to their stigmatization and marginalization, in turn making their transition and acceptance into other countries difficult. The radio story is part of a campaign that made these children’s voices been heard by more than half billion people across 176 countries, leading to not only widespread exposure, but a widening of perspectives. News stories and social comments in response to the campaign (i.e. “I want to adopt Mustafah”) show a major attitude shift in terms of accepting/helping these kids.
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