Cannes Lions
THE FOUNDATION FOR A BETTER LIFE, Denver / FOUNDATION FOR A BETTER LIFE / 2010
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Description
This Public Service spot depicts a potentially difficult moment when a cement worker sees a very young boy innocently walking on his newly poured sidewalk. When the two meet there is little the worker can do—get angry or simply show patience for the unintentional mishap and repair the footprints. Bobbie McFerrin’s song, “Don’t Worry, Be Happy,” lifts the moment as the boy is gently lifted off the sidewalk and repair begins.
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