Cannes Lions
JWT SPAIN, Madrid / UNICEF / 2013
Overview
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Credits
Description
Unicef radio campaign to highlight the importance of economic support to Unicef and its work against anti-personnel mines. The radio slot shows the indelible trauma of the young victims and the impact provoked in their lives.
Execution
Hunger, access to drinking water and education are three fundamental Unicef´s projects. This campaign asks the public for help to make these projects a reality.
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