Zac & Dan - Directors - Stink Create an integrated campaign for UNICEF to raise funds for its life-saving immunisation work, including a 60 second DRTV commercial. Every year over 3 million children die from polio, measles, diphtheria, whooping cough, tuberculosis and tetanus, diseases that have been virtually eradicated in the UK. And the sad fact is that these deaths are preventable – the vaccines required to immunise a child are readily available and cost just 43 pence. Around the world there are 30 million children waiting to be immunised, so we created a global ‘queue’ of children. The idea came from memories of standing in line at school, waiting for vaccinations from the school nurse. In the developing world, millions of children may simply be waiting to die. We turned this complex problem into a simple and powerful image, culminating in a very clear call to action to ‘Cut the Queue’ by giving £3 a month to save 84 Children a year.

Around the world there are 30 million children waiting to be immunised, so we created a global ‘queue’ of children. The idea came from memories of standing in line at school, waiting for vaccinations from the school nurse. In the developing world, millions of children may simply be waiting to die. We turned this complex problem into a simple and powerful image, culminating in a very clear call to action to ‘Cut the Queue’ by giving £3 a month to save 84 Children a year.

We recruited 394 new donors straight on to direct debit, giving an average of £60.93 and 37 cash donors giving an average of £39.86. This equates to a year one income of £25,202, which could enable UNICEF to cut the queue of children waiting to be immunised by over 58,600.