We created a room. A place designed for maximum impact with viewers: a small cinema, in a public space. On screen, 5 films play continuously. Each of a different child staring directly at the camera. The children are still and silent. A voiceover, combined with ambient sounds from the child's daily life, imparts a tragic story. A powerful image is formed in the mind of the viewer. A direct message delivered in a subtle way.

Many viewers were visibly moved and made immediate contributions via SMS.