Acción Humanitatis is a non-profit organization for development based in Madrid which is focused on aiding, guiding and working to help homeless people who live in the streets today.

The billboards were hand painted in these 6 locations, during the 12 hours of the day, so everyone passing by could see the work in progress.

We released a video showing the painting performance to amplify the initiative throughout digital media.

With the help of media attention, the project raised enough money to produce 422 coats. Half of them were bought and the other half were donated to people living in the street.