-More than 1000 people visited the info day- Cost per acquisition: €10,307 per visit-110 people enrolled at the info day, for an education at KHLeuven-Cost per acquisition: €103,07 per enrolment-ROI: 6303% (€6.000 revenue per enrolment)-Free publicity: articles and interviews with the oldest promo team appeared in national and regional dailies, on TVand blogs