We developed a campaign focused on rescuing the stories of common chileans witha great human value and contribution to society. These stories were searched and collected from north to south and all bank workers were involved, both executives, cashiers and managers.

The best stories were chosen and narrated from the perspective of different Chilean celebrities to enhance their visibility and reach.

3 months campaign implemented on social media, consisting in a series of short films released on important or commemorative dates that tell real life stories of different real clients of the bank. The result is a moving docufiction mini-series full of emotions and hope.

The Scale was Chilean territory.

Organic Results:

+10.114.000 100% VIEWS

+63.500 TIMES SHARED

+162.500 POSITIVE REACTIONS