Melbourne is one of the world’s most liveable cities. But recently, it faced a problem:

traffic congestion had reached an all-time high. It was our challenge to change it.

We created Unlock the Grid and in a world-first we worked with the city’s traffic engineers to model a live congestion score for the city. Melbournians rallied around a game where the more efficient their commute, the lower Melbourne’s congestion score would become. In just 4 weeks, all objectives were shattered. Unlock the Grid changed commuter behaviour, improved opinions of Melbourne’s traffic authority and helped to reduce the city’s congestion.